What’s Launchpad?
A new SaaS platform from Pegasystems leveraging 40 years of experience solving B2B enterprise process challenges.
Launchpad is our state-of-the-art SaaS platform that empowers partners to build, launch, and operate workflow-centric B2B solutions with unprecedented efficiency.
Launchpad enables Software Providers to get leading edge innovation to market, growth and scale fast.
Accelerate Development
Boost development timelines with AI, pre-built features, and low code capabilities. Focus efforts on your IP and differentiation.
Reduce Costs
Streamline development and operations costs with a managed architecture, a single end-to-end platform, and usage-based pricing.
Grow Revenue and Margin
Unlock new revenue and margin within your core business and execute new growth strategies.
One Powerful Platform to Build, Deploy and Operate B2B SaaS
• SaaS Architecture
o Managed auto-scaling multitenant cloud and database
o Zero downtime upgrades
o ISO 27001 and Soc II certified
• AI-Enabled Low-Code
Development
o AI-guided and branch-based development
o Center-out, multi-channel UI/UX architecture
o Multi-layer reuse
• Workflow/Intelligent Automation
o Workflow designer
o AI-powered automations
o SLAs, approvals & routing
o Document generation and attachments
o Collaboration and correspondence
• Subscriber Management
o Point & click deployments and version management
o Configuration management
o Flexible identity management
o Subscriber-level theming
• Native Capabilities
o Robust integration capabilities and DX API
o Business rules engine
o Reporting and dashboarding
o Hundreds of pre-built features and capabilities
• Scalable Commercial Model
o Usage-based subscriptions
o Scalable with growth
o Delivers flexibility in Provider commercialization
How Software Providers Leverage Launchpad
1. Develop New Offerings - Leverage low-code app development for rapid innovation, implement multi-tenant subscriber management, and streamline application delivery, security, and operations.
2. Add New Capabilities - Integrate automation and AI into existing offerings, add new features and integrations with low code, and enable dynamic feature toggling per subscriber.
3. Rethink & Renew - Modernize on-premise or single-tenant applications and re-platform under-resourced or rigid applications for a more agile and scalable approach.
Launchpad Product Highlights:
1. Consumption-based pricing aligning cost directly to Providers’s success (no minimum fee for customers, no user licenses cost)
2. Provider Success Team to help our Providers Clients design, develop and deliver solutions to market
3. Freedom to sell in every industry, customers dimensions; freedom to decide how to price
4. Cloud native multi-tenant architecture to manage users, configure experiences, access reporting, and grow usage
5. Accelerate your build and capture your vision with Gen-AI Blueprint
Launchpad is a powerful booster for Provider SaaS business
1) Cloud Native Multitenant Platform to deliver Services as a Software to multiple customers.
2) Solution Design & Prototyping extremely fast with Launchpad Gen AI Blueprint.
3) Scale your business with Consumption Based Pricing - No more high initial cost or user licenses cost.
4) Full freedom for Provider to decide target Industry, customer dimension, use cases and how to price.
5) Reduced go to market time. Increased Provider revenues and margins.
Use Case example
Fisent - Find out how Adrian Murray, CEO of Fisent, and his team used Launchpad to build an AI-infused application for automating a complex compliance testing process in banking. Business Results? Increased 300% business volumes with the same number of FTE’s
What is Launchpad
Pega Launchpad™ is an application development platform built and licensed by Pega specifically for business enterprises. It operates on a cloud infrastructure that is completely managed by Pega for each individual business client, eliminating the need for businesses to manage complex underlying infrastructure. The platform is specifically engineered for strategic, solution-oriented problem solvers, enabling organizations to provide innovative solutions to their client base.
At its core, Pega Launchpad allows businesses to create scalable, focused software solutions wherever they identify an opportunity to solve a need. The platform uses a center-out configuration approach and is structured around Case Types and data types that interrelate within Cases, promoting a comprehensive understanding of how these components work together.
Value Proposition
Pega Launchpad delivers significant value through several key benefits:
The cloud infrastructure management by Pega removes the complexity and overhead typically associated with maintaining development platforms, allowing businesses to focus exclusively on building solutions. This approach enables rapid development of industry-specific applications through a streamlined persona hierarchy and simplified administrative controls.
A standout feature is the low-code development approach, which allows users to develop applications quickly using out-of-the-box components. This reduces the need for extensive customization and one-off development, promoting a more streamlined application creation process.
The platform's scalable architecture adapts efficiently to growing customer bases across various industries, while the reusable architecture facilitates the modification of existing solutions for entirely new markets. This enables businesses to leverage their expertise across different sectors without starting from scratch.
Another key advantage is the ability to independently manage version updates for each customer, ensuring that all users have access to the latest features and improvements. The customizable end-user portals ensure that solutions are precisely tailored to specific customer needs, enhancing user experience and satisfaction.
Additionally, Pega maintains each Launchpad business with the latest capabilities, enhancements, performance improvements, and security updates, ensuring that the platform remains current and secure.
Key Technical Capabilities
Pega Launchpad offers several powerful technical capabilities that set it apart in the application development space:
The platform provides optimized tools for both authoring and operations, facilitating rapid development and smooth publishing of Pega SaaS solutions. Its low-code environment allows developers to use out-of-the-box components and center-out configuration, significantly accelerating the development process.
Security is a top priority, with robust features including data encryption (256-bit AES encryption for data at rest), comprehensive access controls, and regular security assessments to protect personal data and maintain service integrity. All web applications provide functionality for data in transit encryption with HTTPS (TLS) and digital certificates.
The platform supports comprehensive performance tracking and analytics across solutions, enabling continuous enhancement based on real-world usage data. This analytics capability allows businesses to make informed decisions about future development priorities.
Launchpad's architecture supports the development of mobile applications alongside traditional web applications. One team can design, build, and update applications for both browsers and mobile devices (Android, iPhone, and iPad), resulting in shorter and less resource-intensive development cycles.
The platform also facilitates efficient data modeling and integration with external systems, including databases, email services, authentication standards, and APIs, allowing applications to fit seamlessly into larger company ecosystems.
Commercial Model
Pega Launchpad is offered as a subscription-based development platform. While the platform documentation references this subscription model, specific pricing structures and licensing details would need to be obtained directly from Pega sales representatives based on individual business needs and usage requirements. The flexible nature of the platform suggests that pricing may be tailored to specific use cases and deployment scales.
Strengths versus Competition
Pega Launchpad holds several competitive advantages in the application development market:
Its primary strength lies in prioritizing speed and flexibility, allowing businesses to rapidly develop and deploy industry-specific solutions. The streamlined persona hierarchy for administrative and developer controls simplifies the relationship between solution providers and their customers, making the platform more intuitive and easier to use than many competitors.
The platform's scalable infrastructure efficiently accommodates growing customer bases and adapts to various industries. This scalability, combined with the reusable architecture that allows for modification of existing solutions, gives businesses tremendous flexibility in expanding their market reach.
Launchpad's approach to coordinated version control enables solution providers to efficiently tailor their products to the precise needs of their subscribers and end-users. This ensures that solutions remain aligned with evolving customer requirements without complex reconfiguration.
By freeing vendors from managing the complexities of underlying infrastructure, Launchpad allows businesses to focus on their core competencies – developing innovative solutions that address specific market needs. This focus on simplicity without sacrificing capability provides a significant edge over platforms that require extensive technical expertise to configure and maintain.
The combination of low-code development, cloud-based infrastructure management, and streamlined administration creates an environment where businesses can innovate faster and with less overhead than traditional development approaches, making it an attractive option for organizations looking to rapidly transform ideas into market-ready solutions.
Controlling Idea:
Achieve escape velocity for your SaaS business by accelerating product development and maximizing your profit margins with Launchpad
1. A Character – What do they want to do?
Software companies seeking growth and efficiency
2. With a Problem
a. External: Slow and costly software development
b. Internal: Frustrated by development hurdles and lost potential
c. Philosophical: You shouldn't have to struggle with expensive and inefficient software development.
3. Meets a Guide
a. Empathy: We understand how overwhelming it can be to manage software development effectively.
b. Competency & Authority: Deploying SaaS products 5 times faster at only 10% of the cost with core capabilities built-in.
4. Who Gives Them A Plan (simple 3 major steps, each with simple substeps- this needs work)
1) Define your Growth Mission
i. Define you Goal
1. Build a new SaaS business with a new product
2. Deliver new features as part of existing product
3. Re-platform an existing product
ii. Ideate and prototype with Blueprint
iii. Finalize initial use case and resource plan
iv. Execute a Launchpad Agreement
2) Develop your application
3) Go-to-Market
i. Generate revenue
ii. Deliver success for your clients
iii. Accelerate your growth
5. And Calls Them to Action
a. Affirmation: If you’re struggling with slow development and high costs, choosing Launchpad is the critical next move.
b. Direct: Start building your app today.
c. Marketing: Get Started
6. Resolution
a. Success –
i. Efficient development.
ii. Higher profit margins.
iii. Market-ready and Market-leading products faster.
iv. Clients are achieving their outcomes and are successful with product
v. Achieve a successful exit.
b. Failure –
i. Wasted resources.
ii. Missed growth opportunities.
iii. Stagnation in innovation.
iv. Death spiral.
7. Identity Transformation – How will providers' identity be transformed after using Launchpad
a. Provider Company
i. Before: Struggling to survive and grow as a business. Loosing against competitors, high churn rate, trouble raising capital. (in or heading into a death spiral)
ii. After Launchpad: product innovation is fast, customers are being successful, G2 ratings are excellent, win rates and retention are improving, investors want to invest, company growth is accelerating.
b. Provider CxO
i. Before: Overlooked and stressed, struggling to keep up in the tech market. Feel like a failure, afraid of being fired by the board of directors.
ii. After: Respected leader, celebrated for innovation and success in SaaS development.
Taglines (drafts by type)
• The Call to Action
o Launch Your SaaS with Unmatched Speed
• Aspirational Identity
o Build Your SaaS Dream Faster and Smarter
• Abstract
o Empower Innovation, Accelerate Success
• Solution
o Build SaaS Better, Quicker, and Cheaper
Brand Story: Launchpad by Pegasystems
In a world where speed to market defines success, software companies often find themselves caught in the slow churn of traditional software development. High costs and lengthy cycles hinder their ability to innovate and meet customer demands quickly. This painful reality is what inspired the creation of Launchpad, a low-code SaaS app development platform designed by Pegasystems for companies building and scaling a SaaS business.
For over 40 years, Pegasystems has excelled in solving complex business process challenges for large enterprises, successfully building a billion-dollar SaaS business along the way. It was through this journey that the team, comprised of SaaS entrepreneurs familiar with the trials of launching and scaling SaaS products, recognized the urgent need for a solution that allows businesses to outpace the competition.
Launchpad was born out of the frustrations of long development timelines and limited margins. With firsthand experience of what it takes to start a SaaS business and the struggles of modernizing at scale, the Launchpad team is driven by a mission to facilitate faster, more efficient software development. They understood that the burden of re-platforming shouldn't weigh down innovative ideas but instead, should empower them.
The platform delivers all the core enterprise SaaS capabilities, allowing clients to focus on what they do best—executing their unique value proposition and creating robust Go-to-Market strategies. Clients have reported staggering success, launching SaaS products in just 90 days—five times faster than conventional methods that could stretch from six to eighteen months—at a fraction of the cost.
With Launchpad, businesses not only save time and money but also gain a critical partner in achieving their growth goals. This solution has already attracted global multi-billion dollar companies, startups creating efficient business models, and software firms quickly ramping up their capabilities.
As SaaS entrepreneurs, the Launchpad team embodies what it means to drive success in the rapidly evolving software landscape. Their expertise, coupled with a proven platform, positions them as the go-to resource for software companies wishing to accelerate their development processes and reach new heights.
Brand Story Product Description
• Low-Code development: Launchpad revolutionizes your software development journey. In just three simple steps – choose your goal, build your POC, and launch your app – you’ll conquer the challenge of expensive and slow development. Feel empowered as you create enterprise-grade B2B SaaS applications 5x faster and for 10% of traditional costs. Don’t struggle any longer; embrace Launchpad and elevate your success today!
Sales Talking Points:
1. Discover the problem
a. Many software companies struggle with expensive and slow software product development.
b. How much time and money do you currently spend on developing new software products?
c. Empathetic Statement: "I understand that the financial burden and slow pace of development can be incredibly frustrating for your team."
2. Empathize with the problem
a. It's common for software companies to feel overwhelmed by rising costs and extended timelines.
b. What specific challenges have you faced due to slow product development?
c. Empathetic Statement: "I can see how these challenges not only impact your bottom line but also the morale of your team."
3. Share how the problem has been solved for others
a. Many of our clients have transformed their development process, producing high-quality SaaS products for only 10% of traditional costs and 5 times faster.
b. How do you think speeding up your development time could change the competitive landscape for your business?
c. Empathetic Statement: "It’s remarkable to hear how relieved our customers feel after experiencing the efficiency our platform brings to their development cycle."
4. Explain what is different about this specific solution
a. Launchpad provides all the core enterprise SaaS capabilities you need, allowing you to focus on your unique value proposition and go-to-market strategy.
b. How important is it for you to have a platform that streamlines the development process while ensuring compliance and operational efficiency?
c. Empathetic Statement: "It's great that you're looking for a solution that not only saves time and costs but also supports your uniqueness in the market."
5. Affirm that buying the product is the right decision.
a. Choosing Launchpad is a smart decision that positions your company for faster growth and stronger margins in the competitive SaaS landscape.
b. What concerns do you have about making this investment in your SaaS development?
6. Ask for the commitment
a. To get started, simply choose your goal, and I can help you build your proof-of-concept using Launchpad Blueprint. We can secure your spot for development this week.
b. Are you ready to take the first step towards revolutionizing your software development with Launchpad?
Breaking Free from the Growth Plateau: An Article about Launchpad
Growth is a constant battle for software companies under $100M ARR. You’ve built a solid product, found early traction, and perhaps even achieved product-market fit—but scaling to the next level feels like pushing a boulder uphill.
Engineering bottlenecks, slow time-to-market, technical debt, and rising customer expectations create friction that prevents escape velocity—the momentum needed to break free from early-stage constraints and achieve sustained growth.
The SaaS Growth Paradox
Many software companies get stuck in a growth paradox:
• They need to build faster to outpace competitors, but their development cycles slow them down.
• They need to iterate rapidly on customer needs, but their tech stack is becoming a bottleneck.
• They need to expand into new markets and verticals but lack the agility to customize efficiently.
The traditional product development approach—hiring more engineers, adding complexity, and maintaining legacy codebases—only compounds these problems. What if you could accelerate SaaS product development without the usual trade-offs?
Enter Launchpad: The Low-Code Engine for SaaS Growth
Launchpad is a low-code SaaS product development platform designed to help software companies accelerate time-to-market, reduce technical debt, and scale efficiently. Instead of reinventing the wheel with custom-built infrastructure, Launchpad provides the building blocks you need to develop enterprise-grade, multi-tenant SaaS products—faster with less struggle.
How Launchpad Helps You Achieve SaaS Escape Velocity
1. Cut Development Timelines by 50% or More
Traditional SaaS development is engineering-intensive and slow. Every feature—user management, billing, permissions, workflows—requires custom development, testing, and maintenance.
With Launchpad, these foundational elements are already pre-built, configurable, and enterprise-ready, allowing your team to:
• Launch new SaaS products in months instead of years
• Iterate on customer feedback in days instead of weeks
• Free up engineering resources to focus on differentiation, not building the foundation
Instead of spending six months or more building multi-tenancy from scratch, use Launchpad’s pre-configured multi-tenant architecture and focus on delivering high-value features.
2. Build Enterprise-Grade SaaS Without Complexity
Scaling a SaaS product means handling:
• Multi-tenancy (isolated vs. shared data models)
• Role-based access control
• Workflow automation and integrations
• Security, compliance, and SLAs
Launchpad provides these capabilities out of the box, ensuring your SaaS product is enterprise-ready from day one without expensive engineering overhead.
A growing B2B SaaS company can onboard mid-market and enterprise clients faster by leveraging Launchpad's pre-built security and compliance modules instead of spending months on development.
3. Scale Efficiently with Configurability and Extensibility
The biggest challenge of SaaS growth is balancing customization with scalability. Customers demand tailored solutions, but custom code slows releases and increases maintenance costs.
With Launchpad, you can:
• Configure workflows, data models, and UIs without custom development (unless you want to 😀)
• Expose APIs and integrate easily with third-party tools and customer environments
• Enable self-service configuration for customers without bloating your roadmap
A vertical SaaS company can quickly expand with new use cases for existing clients or into new markets by modifying workflows and UI configurations—without rewriting core code.
4. Pivot Faster and Iterate Without Engineering Bottlenecks
Growth-stage SaaS companies must experiment rapidly, but traditional development cycles slow iteration.
Launchpad enables agile experimentation with:
• No-code configuration tools for fast iterations
• Preview and test your app to validate features before full rollouts
• Usage reports and user feedback loops to guide product decisions
A SaaS company launching new products or capabilities can clearly understand usage costs and relate them to client outcomes to create outcome-based pricing models leveraging usage reporting and estimation tools.
5. Future-Proof Your SaaS Without Technical Debt
Growing SaaS companies often accumulate technical debt, such as patchwork fixes, monolithic architectures, and inefficient data models that slow down future growth.
With Launchpad, your product is built on modern, scalable, and maintainable architecture, so you can:
• Avoid costly rewrites and re-platforming
• Evolve your product without breaking existing customers
• Support enterprise scalability from day one
A SaaS company can leverage Launchpad's enterprise-grade infrastructure and cloud operations instead of a costly multi-year effort to support compliance, certifications, and data residence requirements.
Why Now? The SaaS Market is Experiencing Massive Disruption
• VC expectations are shifting. Investors want to see efficient, capital-conscious growth—meaning faster time to market and lower cost of development. Plus, a robust AI story and impactful capabilities...FAST.
• Customers demand enterprise-grade SaaS from day one: Compliance, integrations, advanced workflow, GenAI capabilities, and scalability are no longer "nice-to-haves"—they’re table stakes.
• AI is accelerating product development cycles: Companies that leverage AI and low-code tools will outpace those stuck in legacy development approaches.
Your Next Move: Break Free and Scale Faster
If you’re leading a software company under $100M ARR and looking to:
• Build SaaS products and evolve with client needs faster without adding engineering headcount
• Scale efficiently with enterprise-grade features
• Experiment, pivot, and adapt without costly technical debt