SERVICES FIRMS: THE SCALE-UP CONUNDRUM
Why do professional services firms have problems scaling up? Because they depend on highly skilled personnel to carry out the bulk of their work.
The problem is, these people are hard to come by. Without vast teams of professionals, many firms simply can’t scale up, despite the large demand for their services.
But what if these firms could grow without armies of highly skilled professionals? SaaS apps could streamline and digitize low-value tasks, freeing up in-house talent to focus on high-value work instead. As an added bonus, digitizing services could provide better experiences for clients, too.
This is the situation in which Digital FastForward, an advisory firm, found itself.
WHAT IS DIGITAL FASTFORWARD?
After purchasing enterprise-grade software, companies are tasked with a new responsibility: to ensure their business is reaping the full benefits of the solution. Too often, the new software sits idle on a virtual shelf, waiting for someone to unleash its power. This is where Digital FastForward comes in, providing consulting services to companies seeking to maximize the value of their software investments.
The consulting firm provides strategic advisory sessions, where they work with clients to determine the best way to maximize the value of their software. The session results in many valuable assets, including a solution design, a project plan, a road map, and a value scorecard that predicts the gains realized by optimizing their software investment.
OPPORTUNITY FOR INNOVATION
Digital FastForward would manually send all these documents to their clients, eating up the firm’s valuable time. These documents were static, which prevented clients from understanding their progress in real time. Digital FastForward wanted to ramp up their client experience and inject added value into their value acceleration services.
THE VALUE EXCELERATOR™
Above: Digital FastForward provides clients with dashboards to track their progress toward achieving their value goals.
The consulting firm imagined a much more engaging and dynamic approach. Using Launchpad, they developed the Value eXcelerator™ platform to complement their services. The Value eXcelerator platform digitizes the strategic advisory session assets and tracks client progress in real time. With this new platform, clients can now see where they stand in terms of executing on their strategy - empowering them to more actively participate in their own success.
The benefits don’t end there. The Value eXcelerator differentiates Digital FastForward from their competitors, enabling the firm to expand their business and earn greater revenue. The app also provides a new way for Digital FastForward to stay engaged with their clients – several months after a client’s initial session, Digital FastForward can leverage information from the client’s Value eXcelerator dashboard to start a new conversation – helping to maintain a long-lasting client relationship.
I love that we were able to quickly translate our idea into a live SaaS product with active subscribers in less than six weeks.
Clay Richardson
CEO, Digital FastForward
ACCELERATING, AT ROCKET SPEED
Digital FastForward is no stranger to success. The firm built their first MLP of the Value eXcelerator™ platform, using Launchpad, in only 7 weeks – a testament to the firm’s capacity for acceleration. Digital FastForward is advancing quickly toward their MLP2, showing the world that the Digital FastForward are experts expert in moving forward - fast.
Want to learn more about Digital FastForward's SaaS journey? Check out the Launchpad Provider Showcase.
About the Author
Kat Austin works in product marketing for Launchpad and helps companies of all sizes understand how to use SaaS to innovate and grow revenue faster than ever before.