In an era where every SaaS company is racing to add AI product features and scale securely, Launchpad is emerging as a quiet force with loud impact.
Born from Pega’s deep enterprise roots, Launchpad is not just another tool—it’s a foundational layer for ambitious software vendors looking to build smarter, faster, and more compliant applications from day one. With a laser focus on AI-powered SaaS product development, workflow orchestration, instant architecture, and autoscaling, Launchpad is purpose-built for ISVs and is loved by CTOs and technical teams looking to scale with confidence.
What makes Launchpad different? While many platforms chase shiny front-end features, Launchpad doubles down on the hard stuff: agent workflows, multi-tenancy, identity and access management (IAM), security, and enterprise-grade compliance—areas that make or break SaaS success in enterprise and regulated markets.
We see a huge need in the market from SaaS vendors looking to add new features like AI fast and breaking free from tech debt with limited time or budget,” said Jason Masciarelli. “We tapped Bobby to help drive market awareness to help more SaaS CXOs outperform for their clients and stakeholders.
To accelerate awareness and adoption, Launchpad has partnered with The GTM Firm, a leading growth strategy and marketing advisory for AI-first B2B companies. It’s also worth noting that The GTM Firm is led by Bobby Napiltonia, renowned for pioneering one of the industry’s most successful enterprise app ecosystems and helping shape and transform some of the world's most innovative and influential companies.
Helping founders drive growth is a definite energy source for us—it’s really our oxygen,” said Napiltonia. “We see Launchpad as a huge enabler to building next-gen apps incorporating AI faster, better, and cheaper.
As the SaaS landscape shifts from MVPs to real-world AI adoption and enterprise readiness, Launchpad offers something critical: the platform confidence to build boldly and scale responsibly.
Whether you're an early-stage startup or a scaling ISV, Launchpad is the platform that lets your frontend shine while your backend runs like a high-performance enterprise machine.
Are you going to SaaStr next week? If so, please reach out to us and meet with Jason and Bobby and we can share more details and ask about our event on the Wednesday night of SaaStr.
Learn more at Launchpad.io.
About the Author
Kat Austin works in product marketing for Launchpad and helps companies of all sizes understand how to use SaaS to innovate and grow revenue faster than ever before.