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Rulescom: Scaling AI Conversation with Speed

Launchpad Team,

Company: Rulescom 
CEO: Brian Ratcliff 
Industry: Conversational AI / SaaS 
Use Case: Rapid prototyping and scalable case management for a conversational overlay platform 

 

Overview 

Rulescom is on a mission to wrap every app in the world with conversation. As a founder with three decades of experience building enterprise applications inside the Pega ecosystem, CEO Brian Ratcliff saw an opportunity: making AI-powered conversational layers accessible, fast, and deployable across critical workflows. 

But to bring this idea to life, the team needed something faster, lighter, and more responsive than traditional enterprise platforms. Enter Launchpad. 

 

The Challenge 

Even with deep platform knowledge and past success, Ratcliff faced critical constraints: 

  • Too many unknowns: What’s the best platform for a first-time product build? 
  • Over-engineered options: Most tools required unnecessary complexity and piecemeal pricing. 
  • Lack of true case management: Many new platforms had “transactional” logic but lacked real multi-stage case handling. 
  • Speed to prototype: With only 2.5 people on the team, time-to-value was paramount. 

 

Brian Ratcliff

I’ve been building in Pega for 30 years. But for my first product, I needed something that made sense—and Launchpad was it.

-Brian Ratcliff, CEO, Rulescom

 

Why Launchpad? 

 

ê Familiar, yet modern 

The team’s deep Pega background made the learning curve minimal. But even legacy developers were surprised by the speed, elegance, and flexibility of Launchpad’s architecture. 

 

ê Built for builders 

Unlike other platforms that nickel-and-dime for support and extras, Launchpad offered a clean, all-in-one foundation, including: 

  • Pre-built infrastructure
  • True case management
  • Consistent UI/UX scaffolding
  • AI integration support

 

Other platforms felt like renting a box of parts. Launchpad felt like a partner who had already built the frame.

-Brian Ratcliff, CEO, Rulescom

 

ê Unmatched Support 

Ratcliff emphasized the responsiveness of the Launchpad team—not just in terms of sales and onboarding, but direct product feedback loops. 

 

We brought up an AI feature, and two days later it was built. That kind of response is unreal.

-Brian Ratcliff, CEO, Rulescom

 

ConverseAI app from RulesCom

Above: ConversAI Core from Rulescom. In this example, a municipality is using ConversAI Core as an agentic interface where residents can chat with the application to get a permit. Check out the demo here.

 

The Results 

In just 62 days, the Rulescom team (1.5 devs!) created a fully functional, demo-ready, dynamic prototype called ConversAI Core. ConversAI Core puts a conversation agentic interface on any workflow-centric application by communicating with the workflow itself and a company's data to drive intelligent actions, resolve issues, and automate workflows.

 

Metric 

Legacy Dev Experience 

Launchpad Experience 

Dev Time 

~120+ days 

62 days 

Team Size 

Typical: 5+ 

1.5 developers 

Prototype Type 

Static / hardcoded 

Dynamic & real 

UX Complexity 

Multi-platform custom UI 

Auto-generated 

 

Even though we could’ve hardcoded it, we didn’t. It’s real. It's dynamic. It’s what we’d build for production.

-Brian Ratcliff, CEO, Rulescom

 

Advice for Builders and CTOs 

Ratcliff acknowledges that some developers want to “build everything” out of pride or habit—but encourages product teams to work smarter, not harder. 

 

Ask yourself: How are you going to recreate true case management? What’s your method for integration? What’s your plan for dynamic UI across platforms? If you can’t answer those easily, you should be on Launchpad.

-Brian Ratcliff, CEO, Rulescom

 

Looking Ahead 

Rulescom believes that conversational overlays built on Launchpad will change the way people interact with enterprise apps—and possibly change the world. 

 

Every founder building something today should believe they’re changing the world. Launchpad gives us the best chance of doing that.

-Brian Ratcliff, CEO, Rulescom

 

Reimagining what’s possible

Rulescom’s journey underscores a powerful lesson for today’s builders: with the right platform, small teams can do extraordinary things. Launchpad didn’t just accelerate development—it removed the roadblocks that slow innovation. By combining deep domain knowledge with Launchpad’s modern infrastructure, Rulescom proved that enterprise-grade doesn’t have to mean enterprise-heavy. As they move forward, wrapping legacy systems in AI-driven conversation, they’re not just rethinking workflows—they’re reimagining what’s possible.

 

Discover more about how you can build your SaaS app fast and take it to market faster with Launchpad. Spin up an app design in minutes and sign up for Launchpad right now!

About the Author

The Launchpad Team empowers companies to build B2B SaaS apps fast and at minimal cost - enabling them to go from ideation to application at rocket speed.

Tags

Software Companies
Artificial Intelligence
Client success
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