Company: Fielo
CEO: Sanjay Agarwal
Industry: Incentive program software
Use Case: Migrating to a faster, scalable, and cost-efficient development platform
Overview
Fielo is a leader in the incentive program software space, helping companies transform human behavior through rewards systems. Originally built on Salesforce, Fielo's enterprise-grade incentive platforms have powered programs for brands such as Google and Audi. As the business evolved and broadened its market reach, Fielo needed an alternative platform for non-Salesforce clients: one that offered a fast, scalable, and cost-effective way to deliver new features outside the Salesforce ecosystem.
Sanjay Agarwal
Founder & CEO, Fielo
The challenge
By 2023, Fielo’s ambitions had outpaced its infrastructure.
- Ecosystem expansion: A native Salesforce build limited Fielo's reach to non-Salesforce customers.
- Expansion pressure: Acquisition of a similar product (Open Edition) meant supporting a second platform.
- Operational bottlenecks: Slow development cycles, rising infrastructure costs, and heavy reliance on high-cost engineering talent slowed momentum on Open Edition.
- Talent constraints: “Hiring skilled developers is tough—and expensive,” noted Agarwal.
The company needed a modern development framework that could eliminate those bottlenecks and accelerate time to market.
Why Launchpad?
It was love at first sight - the idea of a low-code platform that's got a lot of what we need already built in and that enables faster development cycles and takes care of all the heavy lifting.
-Sanjay Agarwal, Founder & CEO, Fielo
Fielo began evaluating options in late 2024. After initial conversations with Launchpad in December, it became clear this was more than just a technical fit.
ê Speed-to-value
Launchpad cut development cycles by 50% or more, according to Agarwal. What once took two to three sprints could now be completed in one - or less.
Something that could take two or three sprints to do, we can now do in half a sprint.
-Sanjay Agarwal, Founder & CEO, Fielo
ê Cost efficiency
Beyond product licensing, Launchpad’s architecture helped reduce both infrastructure costs and engineering costs. The guardrails and built-in components made onboarding new developers faster and more affordable.
ê Enterprise credibility
Owned by Pegasystems—a publicly traded company with Fortune 500 clients—Launchpad offered both stability and enterprise trust.
We needed a platform that carried enterprise ethos. Launchpad brings the credibility we need for upper mid-market and enterprise sales.
-Sanjay Agarwal, Founder & CEO, Fielo
ê Flexibility & support
Despite being early in the journey, Fielo saw proactive support from the Launchpad team.
The team is hungry. When things don’t work out of the box, they find ways to help us through—whether it’s engineering support or smart workarounds.
-Sanjay Agarwal, Founder & CEO, Fielo
Above: Fielo's B2B loyalty management application, enhanced and replatformed using Launchpad
The results (so far)
Fielo used Launchpad to replatform their B2B loyalty management application. Although Fielo’s migration to Launchpad is still recent, results are already materializing, including:
- Accelerated delivery of new features
- Confidence and peace of mind thanks to platform guardrails
- Improved cost structure across both development and infrastructure
- Better strategic focus, enabling the internal team to spend more time on business logic and less on plumbing
Advice to other SaaS leaders
Agarwal encourages technical leaders to assess whether internal development is truly a competitive differentiator—or just a costly distraction.
If I could only hire the top programmers in the world, I probably wouldn’t use Launchpad. But not all of us can. If you're scaling a business, 'build it yourself' is not always the smartest path.
-Sanjay Agarwal, Founder & CEO, Fielo
Conclusion
Fielo’s journey underscores a critical inflection point many software companies face: the need to scale faster, smarter, and more sustainably—without being held back by legacy platforms or stretched resources. By choosing Launchpad, Fielo not only addressed its immediate development challenges but also unlocked a more flexible, cost-effective, and enterprise-ready foundation for future growth. For companies navigating similar crossroads, Fielo’s story is a reminder that the right technology partner isn’t just about features—it’s about speed, trust, and long-term alignment.
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About the Author
The Launchpad Team empowers companies to build B2B SaaS apps fast and at minimal cost - enabling them to go from ideation to application at rocket speed.